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Flyers advertising open houses are a traditional and efficient way to promote your real estate listings and draw attendees to your events, particularly if you maximize distribution. They allow you to highlight important details about the open house event, like the time, date, and location, as well as details about the property listing to entice potential buyers.
We’ve compiled the best customizable free open house flyer templates. Plus, you can also download our free blue modern open house flyer templates below. They include all the essential information, like the asking price, open house details, contact information, and property features. You can open and edit them through Canva.
Here are the 14 top free open house flyer templates, what to write on them, and tips for distributing them to your target market.
1. Open House Flyer Template Showcasing Price
Best for: Agents seeking to target buyers within a specific price range, or where price is a differentiating factor.
Why it works: This free open house flyer template emphasizes vital features of the home with stunning photography, but the price is the most prominent piece. This is a key strategy to attract budget-conscious buyers in markets where houses within certain price ranges are difficult to come by.
Template from Postermywall
2. Property Listing Flyer for Spotlight-worthy Features
Best for: Real estate listings that have multiple features worthy of highlighting.
Why it works: Although this example does include images of the property, the text in the eye-catching yellow block is centered around the property’s features. This open house real estate flyer is ideal for homes with elements in high demand among buyers, like open-concept floor plans, first-floor laundry, or recent updates and renovations.
Template from Postermywall
3. Apartment or Condo Open House Event Template
Best for: Property managers or apartment building owners seeking to promote an annual or semi-annual open house event.
Why it works: The images are few but eye-catching enough to make the property appealing. This template promotes a one-time event to attract renters and buyers to view vacant units, get questions answered, and reserve a unit or get on a waitlist. The text and language work to create a sense of urgency for potential buyers.
As one of the best online graphic design and editing tools, Canva offers customization options for free open house flyer templates. Canva is a free design tool with an extensive collection of templates and design elements on a user-friendly web platform. It contains digital marketing templates, from logos, flyers, and postcards to social media posts and stories.
4. Neighborhood or Apartment Building Event
Best for: Property managers, home builders, or agents hosting a neighborhood-wide open house event.
Why it works: Similar to the example above, this flyer for an open house promotes a one-time event for interested buyers to view a specific grouping of homes. This can be very effective for homebuilders and listing agents involved in neighborhood presales or to help sell the last remaining homes in a new home community. The bright colors and large images make this flyer especially eye-catching.
5. Brokerage-branded Flyer Template
Best for: Brokers or agencies focusing on promoting their brand and services in addition to a single property.
Why it works: This real estate open house flyer template has almost equal space dedicated to the brokerage as it does to the property. The images are specific to a property, but the flyer also advertises the brokerage’s services. Highlighting your brokerage this way helps you achieve two goals at once—you can market a property to the right buyers and market your services to get more real estate listings.
Another way to simultaneously advertise open houses and your services is through the marketing automation capabilities within Market Leader. Market Leader automatically produces a single property website, a listing email, social media posts, and printable property flyers and postcards for each listing. Plus, creating a pipeline and nurturing leads in this user-friendly customer relationship manager (CRM) is easy.
Read how our experts feel about this real estate social media marketing company in our Market Leader review.
6. Featured Image Open House Flyer
Best for: Real estate agents and brokers who want to leverage a single, stunning property photo.
Why it works: This template uses almost all the space to display a large photo. If your listing has a unique feature or curb appeal, it could be a perfect opportunity to showcase that. The flyer still includes vital information, but simplicity could generate even more interest.
Template from Xara
7. Home Feature Spotlight Design
Best for: Listing agents who want a modern template that highlights a select few important features.
Why it works: This flyer template is minimal and modern, giving buyers only the most basic and appealing information. It uses a color block-style design to create visual interest and minimal text, which allows you to relay precise and direct information. It also leaves a bit to the imagination, so potential buyers will be enticed to learn more. This flyer can work on commercial or residential properties.
Example from Adobe Spark
8. Flyer Featuring the Agent
Best for: Real estate agents desiring to highlight their abilities and skills along with the property.
Why it works: This free template showcases the real estate agent, including a brief “about me” section. You can put your personality and image into your marketing designs to showcase your expertise, letting potential clients know what you can offer as a real estate agent. Moreover, this flyer highlights the property and can help interested buyers feel comfortable reaching out with thoughts or questions.
Example from DesignCap
9. Open House Graphic Flyer Template
Best for: Agents who want to showcase the important details without including property photos.
Why it works: Unfortunately, not every real estate listing will have photos that appeal to buyers, like with fixer-upper properties. Plus, it might be wise for real estate agents to have a basic real estate flyer template that can be adjusted in minutes and used for any event, from listings or office open houses to educational webinars. This is a great go-to option if you’re looking for a more straightforward, minimalist design.
Template from DesignCap
10. Colorful Marketing Design
Best for: Real estate agents and brokers who want to use color and bold designs to get the attention of prospective buyers
Why it works: The colors and geometric shapes on these free open house templates have a distinctly bold style, most fitting for urban or modern properties. It’s a great way to highlight a handful of property photos, property details or features, your realtor headshot, and contact information.
If this design works well with your target audience, consider working with a professional graphic designer, as several design elements are involved. Hire a freelance graphic designer through Fiverr for as little as $5 to create bold designs that appeal to your audience. To find one, search Fiverr’s website for a service like “real estate flyer” or “real estate design.” You’ll find hundreds of freelance pros with previous experience, examples, and reviews.
Read how our experts feel about this real estate social media marketing company in our Fiverr review.
11. Featured Amenities Flyer
Best for: Real estate agents who want a template design that highlights specific features or amenities.
Why it works: This single property open house flyer template design from Zillow leaves plenty of space for a property description and a bulleted list of features. Plus, the photos bordering the bottom page showcase the described features. This flyer is best for single-family, condo/apartment, and commercial properties.
In addition to being the top listing website with millions of unique visitors each month, Zillow provides marketing materials that agents can use to advertise their listings. Zillow’s Agent Toolkit contains resources like scripts, handouts, marketing plans, free downloads, and direct mail templates. Visit the Zillow website to find a collection of their available flyer and postcard templates.
Read how our experts feel about this real estate lead generation platform in our Zillow review.
12. Open House Flyer Hospitality-rich Invitation
Best for: Real estate agents who want to attract buyers to their open house with food and drinks.
Why it works: One of the best open house ideas is to make your event feel more like a party with friends than a sales opportunity. When your audience feels comfortable, they are more likely to interact with you during the open house. This free open house flyer template feels like a personal invitation, with casual language like “Hope to see you there!” and a simple design.
13. Block Style Template
Best for: Agents seeking a linear layout of images with bright colors to grab attention.
Why it works: This free template allows you to present several images mixed with a few small blocks of text and essential details. The property address, listing price, and open house time are easy to see, and there is enough room for a brief home description.
Example from Postermywall
14. Feature-focused Flyer
Best for: Real estate agents spotlighting important features of the home centering around the price.
Why it works: This real estate open house flyer is simplistic, with plenty of white space and many details. With an excellent hero image to draw attention, a checklist of features, and the listing price highlighted, this template is effective for any property or market.
Example from Freepik
What to Include on an Open House Flyer
Open house flyer templates allow agents to easily fill fields or boxes with the correct information and images for each property or event. However, there are some details that you should always include to become more successful in real estate and increase conversion and engagement with your listing.
Here are the most essential details to include:
- Property features and/or home description
- Asking price
- Location
- Date and time
- Real estate agent headshot and contact information
Creating, editing, and printing your flyers can be relatively simple, but you need the right tools. If you find it time-consuming or frustrating, it’s time to find the right tools for more efficiency. These tools can help you create professional-quality marketing materials with minimal effort and distribute them efficiently.
Here are some valuable resources and tools for creating and distributing your flyers:
Tips to Maximize Open House Flyer Distribution
In nearly every market, there is an incredible amount of information available regarding real estate. Distributing your open house flyers to people representing your ideal buyer types and standing out can be challenging. Luckily, a large variety of real estate marketing ideas can help you get the word out.
Here are a few effective ways to distribute open house flyers:
- Canvas the neighborhood: Passing out open house invitations near the property for sale is a great way to attract buyers within the community. Although it is against the law to put flyers in mailboxes, putting your real estate marketing materials in a newspaper box, door frame, or hanging on the handle is a great way to ensure it is seen.
- Use mailing services: Print design services listed above include Every Door Direct Mail (EDDM) services. You can have your flyers automatically delivered to every mailbox in a specific area and send them out as part of your real estate farming efforts to increase exposure for your services.
- Reach out to past customers: Your sphere of influence includes past clients who are happy with your services and are often delighted to spread the word. Share your flyers with former clients and ask them to share them with people interested in buying the listing.
- Leverage social media: Creating an event or running ads on social media can help you reach more buyers with less legwork. Promoting your open house online lets people share the information with a simple click.
- Send emails and texts: Writing an email or text message to your contact list should be essential to hosting an open house. Promoting your flyer virtually lets you reach potential buyers on your contact list.
- Post flyer boxes: All of your open house signs should have flyer tubes or boxes attached to allow people to find out more about the property as soon as they see the sign. Be sure to place your flyers and real estate brochures in these boxes.
- Include local newspapers: Newspapers often have flyer inclusion services that reach people within a particular ZIP code. Including your open house flyer in a newspaper delivery can immediately increase your exposure.
Bottom Line
The right open house flyer template makes it easy to customize information and attract targeted leads to your listings. With these free open house flyer ideas and templates, you can promote and distribute flyers to potential buyers, generate leads, and close sales more effectively and efficiently.
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