12 Prepared-To-Use Concepts for Interactive Fb Posts + examples

Wish to improve engagement on Fb? Be extra participating! (Thanks, Captain Apparent!) No, however actually. And if you happen to don’t actually understand how, listed here are some concepts and examples of interactive Fb posts that may get you extra feedback, likes, and shares.

Handle all Fb feedback & messages from one place

Handle all of your Fb feedback and messages from one view. Advertisements feedback included. Strive it totally free:

Strive NapoleonCat free for 14 days. No bank card required.

Why get interactive on Fb?

I hold repeating that in my posts, however let me do this yet another time. Interactivity is on the very core of social media. Fb began as a approach to work together with friends and in a while with manufacturers and clients. It’s the “social” in “social media.

However many manufacturers don’t appear to have gotten the memo. They use Fb and different social media channels as billboards – a one-way digital advertising channel that solely pushes their promotional content material in entrance of their viewers with none interplay or relationship-building.

Nicely, that’s not how this works – and particularly after we’re speaking about natural social media content material (as a result of Fb adverts are one thing else.) The way in which Fb algorithm works, it favors natural content material that will get individuals engaged. 

So the extra individuals work together together with your content material, the extra Fb customers will see it. And the extra they’re engaged in a dialog with you, the extra they’re prone to wish to purchase from you finally (or once more, in the event that they’re already your clients.) 

What’s an interactive Fb put up?

Fb interactive posts should not actually some type of a particular kind of content material that takes extra effort to create. They’re simply Fb posts your viewers can – and is inspired to – work together with.

So that they’re participating posts that ask questions, elicit responses, encourage questions again, and so forth. It may be a Fb stay or perhaps video content material. Something that may make your readers wish to depart a remark, or on the very least, a like (or one other kind of interplay).

For those who battle with developing with concepts for Fb interactive posts, right here’s an inventory to get you began and – hopefully – impressed.

Learn how to create interactive posts on Fb – concepts and examples

Let’s go over some Fb artistic posts concepts and examples.

1. Simply… begin a dialog

Generally, it’s sufficient to say good morning and trace at a subject everybody’s enthusiastic about. Like… sure, the climate. With the scorching climate within the UK (and throughout Europe) this summer season, Harmless did a extremely easy factor in one in every of their Fb posts:

200 feedback and 117 shares from a put up about it being “too sizzling”? Not dangerous if you happen to ask me.

In fact, not all the pieces will work that method, and also you may not see the outcomes if, up to now, you’ve been simply posting product information (and not likely speaking to your viewers.) 

Realizing what will get your viewers excited is essential to creating posts that folks will wish to interact with, so be sure to analysis your viewers very well. And that you just’re constant – you may not see nice outcomes at first, however if you happen to hold at it, you’ll get there.

Plus, don’t overlook, social media advertising (and Fb advertising) is a dialog. And saying “good morning” is nearly as good a dialog starter as any. 

Fb remark moderation instrument (adverts included)

Use NapoleonCat to handle your whole Fb feedback (adverts included), messages, critiques, and so forth. – all from one easy dashboard. Strive it totally free:

Strive NapoleonCat free for 14 days. No bank card required.

2. Ask a query

One other apparent dialog starter is asking a query. Once more, it may be associated to one thing as apparent because the climate. However you too can ask individuals about issues like:

• How they’re utilizing your services or products
• What’s the weirdest method/place/circumstance they’ve used it 
• What’s a shaggy dog story they’ve associated to it

You get the thought. The extra relatable the query, the extra seemingly individuals will wish to reply with their tales or generally even images or movies. 

Even asking a easy query about “which product they like higher” would possibly do the trick. You already know individuals like sharing their opinions on Fb. 😉

You may as well search for extra artistic methods to ask that query, like within the instance beneath.

3. Publish user-generated content material to encourage interplay

Asking questions is usually a tremendous efficient approach to get user-generated content material. The kind of interactive content material that doesn’t come from the model however from its clients, making it far more relatable. 

Plus, individuals typically really feel appreciated when their favourite model posts their story or photograph, so it’s additionally a good way to construct model belief and lasting relationships together with your clients.

Right here’s an ideal instance from Starbucks, which requested their clients to share their love tales which have Starbucks in them.

And right here’s the put up the place they requested for the tales. Simply have a look at the variety of feedback:

Other than plain asking for feedback, there are another methods to get content material out of your viewers, together with:

• Asking for critiques once they purchase from you
• Resharing the content material they put up together with your services or products
• Reposting Google critiques or testimonials
• Organizing contests

4. Publish lists for individuals to finish

A brilliant straightforward approach to get individuals engaged, and once more, encourage their opinions or recommendation. And I’m certain there’s a number of fascinating issues round your services or products to get individuals speaking. Right here’s an instance from Fitbit (who, by the best way, are nice at posting this type of content material on their Fb Web page, so go verify that out.)

And to offer you an thought of how individuals reply, right here’s a have a look at the remark part. What’s additionally nice about this method is that it will get individuals interacting with one another, making it an efficient community-building exercise, too.

5. Ask individuals to fill within the blanks

An identical approach to elicit feedback is to ask individuals to finish a sentence. This may, once more, be related to your services or products, however can be a extra normal, random dialog starter. You already know, no matter works, as they are saying.

Right here’s an instance from Wendy’s, who, by the best way, have a really particular method of participating individuals on their social media channels – and one which positively works for them.

6. Do a ballot

Doing polls on Fb is a superb approach to get individuals actively engaged. I don’t learn about you, however there’s simply one thing about taking part in a ballot that makes me wish to click on (particularly once I’m procrastinating, and answering a ballot looks like an ideal thought.)

The simplest approach to do it’s to ask individuals to click on sure reactions in response, like on this put up from Wendy’s:

Or this one from Depositphotos:

And if you wish to get extra feedback than reactions, do a ballot that asks individuals to depart a remark (they’ll remark with emojis, too). Like in one other instance from Fitbit’s Fb Web page:

7. Share ideas (and ask for them)

Along with sharing ideas in your Fb Web page, for instance on utilizing your product, you too can ask individuals to share extra tricks to encourage interplay between neighborhood members. This is usually a nice engagement booster on your Fb Web page.

Like on this instance from Chewy that comprises an inventory of issues to pack if you happen to’re travelling with a pet.

8. Manage a contest or giveaway

I already talked about this one as a approach to get user-generated content material. Including an incentive for individuals to remark and share is at all times a good suggestion. Right here’s one other instance from Chewy, with an opportunity to win a pet portrait. 

The truth that pet images may be a particularly interactive Fb put up thought by their very nature is one other factor… 😉 (I didn’t actually wish to add a separate “Share cute canine images” level, although ;))

9. Ask for suggestions

I get that this could be difficult. Since you would possibly have to brace your self for any form of suggestions – together with damaging suggestions. However if you happen to’re being trustworthy together with your clients and able to have these conversations, you have to be completely advantageous.

And having these conversations overtly, listening to your clients discuss their expertise, would possibly really show you how to construct a status of an genuine, responsive model. Which could simply be what units you aside out of your rivals – not simply on Fb. 

10. Present the individuals behind your model

Other than cute canines 🐶 and cats 🐱, exhibiting individuals additionally normally works very well. It helps set up a extra human connection together with your model (which, in spite of everything, is made up of individuals).

Like in one other instance from Harmless (you may inform they’re one in every of my favourite manufacturers on social media ;)):

11. Faucet into widespread social media developments

This one requires some social media savviness – but in addition has one of many highest potentials to go viral. And that’s since you’re primarily leaping on one thing that’s already gone viral.

One professional tip: keep away from being cringey. For those who don’t get the development, it’s most likely greatest to not use it. Folks can inform. 🙂

And right here’s a profitable instance from – once more – Fitbit:

(P.S. Discover how they reshare their tweet – repurposing profitable content material on different channels can also be an efficient and time-saving tactic.)

12. “Caption this photograph”

One other enjoyable approach to get individuals artistic and in addition get pleasure from themselves whereas they consider a solution. The funnier the photograph, the higher. Like within the case of this one from Comedy Wildlife Pictures Awards:

Bonus part: how do you handle all that engagement?

The actual fact of life is, the upper engagement you get on Fb, the extra engaged you need to be your self. Getting feedback from individuals and by no means responding to them shouldn’t be on the checklist of social media greatest practices. So, if you happen to’re after boosting your Fb engagement, put together to spend extra time moderating feedback.

And to make that simpler, get your self a Fb remark moderation instrument like NapoleonCat and its Social Inbox. Utilizing it, you’ll have the ability to:

• Get all social media feedback in a single dashboard – not simply out of your Fb Enterprise Web page (or Pages) however out of your different social channels as effectively, e.g., Instagram, Twitter, LinkedIn, YouTube, and Google critiques. This may prevent hours monitoring feedback, particularly in busy intervals like once you’re operating a very widespread giveaway.
• Reply from that very same place. And in case you have a group and handle a number of Fb accounts, assign feedback to different group members, so that everybody is aware of who and when to answer. 
• Use Fb automated messages to save lots of your self much more time.
• If (and that is very prone to occur) individuals ask product-related questions below your engagement posts and even complain about your services or products, assign these immediately to your customer support group to allow them to assist the client, and probably take the coversation to Messenger to share delicate knowledge like order quantity.
• Mechanically take away spam and bot feedback – that are additionally prone to occur as your posts get increasingly more widespread. 

Shield your Fb Web page & Advertisements from offensive feedback and SPAM

Mechanically cover or delete feedback containing spam below your natural posts and adverts. Strive it totally free:

Strive NapoleonCat free for 14 days. No bank card required.

Get extra interactive with Fb posts and reap the advantages

Social media is there not simply to promote your merchandise (although it may be actually efficient for gross sales.) It’s additionally there to attach together with your viewers on a extra human stage. So discover ways in which work on your model and your clients – hope you’ve discovered some inspiration within the checklist above! 

Oh, and get some Fb administration instruments for enterprise to make the entire thing rather a lot simpler.